Free-form visual
and cultural explorations
reveal the raw, soulful beauty of bare, unmediated truth.
The Thinking hut, is the new and hip co-working space in Amsterdam. It was born under the premise of sharing the knowledge of the community, and of course required a new identity according. Their approach of the co-working space idea, based in sharing, community, energy flow and creativity dug fast in our heads.
Mixing the Amsterdam “X” with the variety of profiles and international variety depicted by a rich and vibrant colour palette, the identity started to take form. But we were looking for something more than a simple logo. We designed the identity as a system with elements you can play with, so we can adapt to different media
and uses always keeping the look and feel and the spirit of the brand. The website, a reflection of the brand spirit, unites all the content in one big scroll down page, as the brand, all the subjects are sharing the same space. Being community, a key element on the foundation of a co-working space like The Thinking Hut, we prioritised the Social Media streaming as opening content, galleries, prices and google maps unfold from it, and an access to the already Thinkers profiles and their ongoing projects, under the same sharing and different profiles aesthetics we developed for the logo.
“
A journal of fashion and culture dedicated to the unadorned moment of truth, an ode to the raw beauty of realism and simplicity”
When people
start to feel
easy enough
to be who they
really are,
that's when
something
interesting
happens”
“
Joachim Baan —
Another Something, Chief Editor
Create a Brand Identity and Strategy
that embrace imperfection as a vehicle of
capturing perfection.
Bringing handcraft and off-set traditional
techniques into modern times,
Playing with spacing and boldness,
kerning and font weights,
in order to create a personal talk
Simplicity and spacing, capture the flow.
as novels unfold stories. Bare Journal
alternates images and text as if they were players of the same play, not overlapping but recognising their tempos.
Colours as blocks, organise and raw,
un-concealed.
Mixing Serif richness, with boldness and sans-serif, in a complementary transition between characters talking.
Bare journal
is a world
you haven’t seen before:
daring and mysterious,
unadorned and soulful,
in search of
the rare truth.
Weave a table
operate a speedboat,
dance a slow song,
lament a lost hat,
consider beauty.
And above all,
get inspired!
It’s time to lean back
and flip through a real magazine
that can double
as a spot to place one’s head
for a quick snooze in the park.
Eviana Hartman —
T-Magazine Editor (New York Times)
OPEN to VIEW,
UNCONCEALED;
UNADORNED;
PLAIN
Pepe Villaverde —
Art Director (Bare Journal Magazine)
Eviana Hartman —
T-Magazine Editor (New York Times)
Launch a magazine is a passionate endeavour and if it is printed fashion magazine what you can create from scratch it is just something memorable. Co-working with Founder and Creative Director Claudia Bruno, and Designer Alex Araez, we developed a full idea behind a new kind of fashion Magazine. Launching “Bare” a global fashion, culture and arts magazine dedicated to the unadorned moment of truth, an ode to the raw beauty of realism and simplicity.
Bare represents a fashion story where you
will find imagery, artistry, and storytelling with
no creative brief, no client, no shimmer,
no patina, no retouch – no rules. In these pages, free-form visual and cultural explorations reveal the raw, open to view, soulful beauty of bare, unmediated truth, unadorned world. So in a way, BARE is a journey rather than a statement or platform. It invites its readers on a ride to see where it ends. Be welcomed.
Each issue responds to the zeitgeist,
to emerging ideas and aesthetics.
You can feel the slow,
thoughtful pace that print encourages,
and that approach ends up
shaping the content of each issue.
Bare journal
extends it's
world view into
the digital world
capturing a layer
of rawness and
reality that
other fashion magazines try to avoid, unfolding
stories and individuals more than just looks”
“
“We develop more than a fashion magazine,
a brand that because of it's vision and thousands of details was embraced by women all around the world”
.
With a distribution and presence into the most influential places, NYC Fashion Week, Milan, Berlin, London, Japan, reaching 30 countries and fashion media supporting our stories.
