We all need to touch and be touched,
it is a fundamental human interaction.
The Fall campaign prepared with deBijenkorf aimed to the tactility of autumn. About experiencing a more personal time, leaving the stress of the online life for a more interactive human world, bringing a time to embrace,
to hold, to get cosy, to enjoy materials and textures. an Ode about the act of touching.
Strong individuals full of human touch, a touch and be touched experience where materials and friendly ‘casuality’ become the narrative. Layers, rich textures and deep colours, create a calm and confidence new season
of overlapping materials, feeling the fashion and it’s proximity.
“
A story about textures, layers, richness, honesty, closeness, senses. About touching
and be touched.”
C'mon, touch me.
Can't you see how it feels?
Touch, TOUCHÉ, the act of being touched, the french lancing exclamation. Strong individuals, with a human touch, that like to feel the textures that surround them. A touch and be touched experience by materials and friendly 'casuality'.
deBijenkorf campaign is an ode to fashion tactility, where layers, rich textures and deep colours, create a calm confidence of overlapping materials, feeling the fashion and it’s proximity.
“An experience adopted
to embrace a human approach
at different levels along the omnichannel.
from a lifestyle brand message
to a detailed e-product
—Design for a tactile experience”
“
