consiousness is not a trend,
is an action and a way of living.
To have the courage of recognise the biggest issue of the industry you are worldwide recognised for, and to make something to change it for better, is something only a few can try, and less few effectively do it with astounding results.
As the Fall Winter campaign we help the Benelux leader department store deBijenkorf to launch a fashion conscious message, full of positiveness, fashion looks, not only with words by with actions, enable a tool to make the recycling less challenging and at the same time helping about excessive fashionista habits.
“
As a fashion company and as leader department store in Benelux, deBijenkorf was aware of one of the biggest issues that fashion has bringing in the last years due to a fast fashion industry and 'use & throw' garments. It is time to do something about it.
Netherlands throws 145 million kilos
of clothes as
residual waste every year”
fashion exchange
enables users to not only be aware of the fashion overbuying issue, but to do something about it”.
“
Beauty is not about the outlook,
neither about your inner-look,
it is about a relationship
You and the World,
and how you see yourself
being part of it”
“
“
“we help reciclying more than
3 tons of un-used clothes,
and help create more than
20.000 conscious wardrobes”
making a city a better place is as easy as making their individuals a bit happier every day,
why not help them with positive messaging?”
“
How do you want next generations
to understand fashion?
“Every year in the Netherlands
we throw an average of 145 million kilos of clothing
with the residual waste.
After this it is burnt or ends up
on the rubbish dump,
while the production of cotton
costs a lot of water and energy.
That is why we need to be smarter with our wardrobe
by recycling clothing and making more efficient choices”
