deBijenkorf – Icons of Fashion

International retailer de Bijenkorf brief for September Fall Winter season trigger was to make a statement about what the “Icons of Fashion” means. Being part of de Bijenkorf approach, and fashion trend settler, the campaign should not only launch the new season, but inspire to everyday consumers. Our concept was to bring high editorial aesthetics to everyday situations, the more casual the better, we choose three iconic everyday situations to portrait fashion in an unexpected way, making everyday life iconic. Mommy, House keeper and Laundry where the chosen stories.